Omnibud

Since the end of 2004 BCMM – badania marketingowe sp. z o.o. has been carrying out a regular omnibus research project of the construction market in Poland – BCMM OMNIBUD.

The research is conducted among individual investors, architects, interior designers, building depot managers, construction and renovation companies and building installation contractors.

BCMM OMNIBUD is a research on many different issues, which is carried out on behalf of several companies placing their questions in a common interview questionnaire. Of course, the answers to the questions asked are the sole property of the company which ordered the research. By spreading the costs of the research among several companies, the price is significantly lower compared to standard research carried out for a single customer.

Examples of questions you may ask include:

• knowledge of the company, knowledge of product brands, knowledge of new products introduced to the market,
• determination of market penetration, percentage of investors / companies using construction materials of your company and market competition,
• perception and evaluation of your construction materials in comparison with competitors,
• identification of factors influencing choice of materials of your company and your competitors,
• determination of satisfaction with materials used, loyalty to products, brands,
• effectiveness and efficiency of your promotional activities,
• preferences and expectations regarding the offer of products and services available on the market.

Schedule of BCMM OMNIBUD 2023