Through our marketing research we support entrepreneurs in making the right decisions in all areas of marketing management. We measure, verify, check, analyse and provide valuable recommendations.

Research areas

We carry out research in 4 main areas: market and customers, new products, prices and distribution, brand and advertising.

Research methods

We apply a variety of research techniques to understand consumer and business behaviour and attitudes.

Specialisations

We have the greatest experience in researching the following industries: FMCG, construction, optical, sports, as well as the retail sector.

Qualitative research studio

We have a state-of-the-art studio in Katowice, where we organise FGI / IDI research.

Research areas

Market and customers

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Research into market size and capacity	We determine the number of buyers and the volume and value of product sales.
Market functioning and competition research	We research how the market is developing. We identify trends and activities of competitors.
Research into the opportunities and threats of entering a new market	We acquire information that allows us to develop an effective strategy for entering new markets.
Research into consumer needs and preferences	We help to understand customer needs and expectations.
Customer satisfaction, loyalty and CX research	We measure customer satisfaction. We monitor loyalty and factors affecting it. We determine the value of the NPS indicator.
Segmentation research	We identify segments, learn about their behaviour, help select target groups and strategy.
U&A behaviour and attitude research	We describe how customers buy and use products, and what their attitudes are towards them.
Shopper research	We get to know shoppers better by talking to them near the shop shelf.
Reach area research	We identify where customers come from to retail and service establishments.
B2B customer research	We study business behaviour and B2B customer satisfaction.

New products

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Concept tests	We identify consumer opinions on the concept of new products and services. We determine which elements of the concept are acceptable, and which should be changed.
Product tests	We determine how the target group assesses individual product characteristics, including sensory characteristics. We optimise products using conjoint analysis.
Packaging tests	We determine consumer attitudes to different packaging and help you choose the best.
Price elasticity tests	We help you determine the right price for your products, using Van Westendorp's PSM analysis, the Gabor-Granger model or Brand-Price Trade-Off.

Prices and distribution

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Price Research	We analyse retail product prices and monitor trading conditions in B2B research.
Distribution Research	We monitor product availability and distribution rates.
Mysterious Customer	We review customer service standards.

Branding and Advertising

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Research into brand awareness and brand image	We identify brand awareness and consumer perception and analyse brand equity.
Brand tracking research	We monitor changes in the level of brand awareness and brand image over time and assess the effectiveness of marketing activities.
Pre-testing of advertisements	We test various versions of creations in order to improve advertisement effectiveness.
Claims and slogan tests	We help you choose an advertising slogan that best appeals to customers and stands out against the competition.
Advertising campaign effectiveness tests	We determine the reach and impact of campaigns on brand awareness and image, and the purchasing behaviour of the target group.

Research methods

In research projects we combine various techniques to effectively solve decision-making problems.

Quantitative research

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CAWI - computer-assisted web interview
CATI – computer-assisted telephone interviewing
CAPI – computer-assisted personal interviewing
HUT – home use tests
CLT – central location tests
MS – mystery shopping)

Qualitative research

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IDI – individual in-depth interview
FGI – focus group interview
MROC – market research online community
Experts – interviews with industry experts, foresight / brainstorming research

Other

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Eyetracking – visual perception research using the Tobii eye tracker
Desk research – secondary data analysis

Specialisations

We carry out research projects for Customers from almost all industries, however, we have the greatest experience in the following areas:

FMCG

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Research into consumer buying behaviour, satisfaction and loyalty monitoring. Insight seeking and advertising research. Product and packaging tests.

Optics

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Periodic research into the optical industry OPTYKBUS. Market analysis of lenses, glasses frames and contact lenses.

Sport

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Research into the sporting activities of Poles and their preferences and buying behaviour concerning sports equipment and clothing.

Construction

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Research of the construction market upon individual order (ad hoc) and regular syndicate research OMNIBUD.

Interior design

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Research into consumer behaviour and preferences and expectations regarding interior design. Research into attitudes and recommendations of interior design brands.

Clothing and footwear

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Research into preferences and purchasing behaviour of customers of clothing and footwear chain shops.

Shopping centres

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Research of satisfaction and expectations of shopping centre customers. Research on tenants' satisfaction and needs. Research into marketing communication effectiveness.

Industry

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Expert (ad hoc) research of various industries. Analysis of the competitive environment, industry situation, market capacity.

Qualitative research studio

We have our own, modernly equipped studio for qualitative research, located in Katowice. Its space has been arranged in such a way as to ensure maximum comfort and freedom of work for moderators, respondents and people analysing the research.