Research areas

Market and customers
  • Research into market size and capacity
  • Market functioning and competition research
New product research
  • Concept tests
  • Product tests
  • Packaging tests
Price and Distribution Research
  • Price Research
  • Distribution Research
  • Mysterious Customer
Branding and Advertising
  • Research into brand awareness and brand image
  • Brand tracking research
  • Pre-testing of advertisements

Surveys

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Eco-conscious buyers don't give in to inflation!

06 / 02 / 2024
Once more in January 2024, we turned to Polish citizens to inquire about how often they reach for eco-labeled goods. Analyzing the declared frequency of purchasing such products, we identified the most committed group of eco-conscious individuals. This segment, comprising over 8% of the market share, did not change significantly compared to our prior survey in August 2022. However, there has been a noticeable rise in the proportion of surveyed Polish residents who never choose to buy eco-friendly products. We invite you to take a look at the detailed results of our survey.

They trusted us

Ajinomoto

Decathlon

Essilor

Greenpoint

Saint-Gobain

Velux

4F

Alcon

Cornelius

Dulux

Galderma

Galeria Galena

Galeria Sanowa

Gino Rossi

Glassolutions

Hager

Hayne

Homla

Hoya

Isover

JZO

Jurajska

Kazar

Kessel

Kontakt-Simon

La Roche Posay

Loreal

Luxottica

Moje Auto

Nowa Era

PKP Cargo

Poland Optical

PTWP

Procad

Reporter Young

Rheinzink

Selena

Shamir

Silesia Outlet

Siniat

Spomlek

Stegu

Sto

Śnieżka

Tikkurila

Ursa

Wd-40

Wimed

Wunderbaum

WSP Społem Kielce

Zehnder

Zeiss