Eco-conscious buyers don't give in to inflation!
06 / 02 / 2024
Once more in January 2024, we turned to Polish citizens to inquire about how often they reach for eco-labeled goods. Analyzing the declared frequency of purchasing such products, we identified the most committed group of eco-conscious individuals. This segment, comprising over 8% of the market share, did not change significantly compared to our prior survey in August 2022. However, there has been a noticeable rise in the proportion of surveyed Polish residents who never choose to buy eco-friendly products. We invite you to take a look at the detailed results of our survey.