Research areas

Market and customers
  • Research into market size and capacity
  • Market functioning and competition research
New product research
  • Concept tests
  • Product tests
  • Packaging tests
Price and Distribution Research
  • Price Research
  • Distribution Research
  • Mysterious Customer
Branding and Advertising
  • Research into brand awareness and brand image
  • Brand tracking research
  • Pre-testing of advertisements

Surveys

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Bathtub or shower, what do Poles prefer?

29 / 03 / 2023
31% of adult residents of Poland currently have both a bathtub and a shower cabin in their apartment, but when asked about the solution they would choose when renovating their bathroom in the next five years, as many as 53% indicate that they would choose both a bathtub and a shower cabin. Significantly more women than men plan to equip their bathroom with both a bathtub and a shower cabin. A greater percentage of men indicate that when planning a bathroom renovation, they will decide to buy only a shower cabin. We invite you to read a short report from this survey

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